LaPhase had the amazing opportunity to meet many curious and wonderful people over the past few weekends as we participated in two Christmas markets. We absolutely love sharing our story in person, but why not elaborate on it online? The story of LaPhase’s inception and journey towards creating the best clean beauty products spans several years of hard work, dedication, and passion. Today, we’re excited to share the story behind our brand and offer insights into how and why LaPhase came into the world!
Sylvie Racicot, the founder and owner of LaPhase, worked in the cosmetics industry before creating her own brand. Having seen it all, she realized there was a significant gap in the market for clean cosmetics that truly met her needs. This realization became the seed for LaPhase, a beauty brand designed to be good for both people and the planet.
The name “LaPhase” was inspired by Sylvie’s daughter, an environmental scientist, who envisioned a brand that reflects the natural cycles and phases we all experience. LaPhase symbolizes the idea that we are all in different stages of a journey, and these stages shape who we are. Like the moon, we must honor both ourselves and the nature around us. Change is the only constant in life, and embracing these transformations sets us free.
Our Mission
LaPhase’s cosmetic bars are more than just products for improving skin and hair—they are an invitation to embrace your natural beauty while caring for the Earth. Every product is plastic-free, vegan, non-toxic, and lovingly handmade. As a local, women-owned business, our mission is to make clean beauty accessible to everyone.
We draw inspiration from our collective passions for herbalism, science, travel, and the joy of sharing what we love. At LaPhase, we care deeply, about you and about the planet. Together, let’s celebrate beauty that’s good for the soul and the environment.
Thank you for being part of this journey with us!
Hear what Sylvie Racicot, founder and owner of LaPhase, has to say about the process of developing LaPhase from the ground up.
"Our products are crafted to reduce waste, helping both the planet and people feel and look their best! Driven by a personal challenge to create effective, natural products with minimal waste and no plastic, each formula was designed with care. With over 30 years in the cosmetics industry and high standards for performance, I spent nearly three years perfecting these creations. After friends and family loved them too, I took the leap to build a brand I’m proud to share with you." -Sylvie Racicot
Choosing LaPhase means you can DITCH PLASTIC and embrace natural beauty!
- Paraben free.
- Sulfate free.
- Silicone free.
- Fragrance free.
- Dye free.
- Vegan.
- Cruelty free.
- Plastic free.
- Canadian made.
- Woman owned.
Good for you. Good for the planet.
